2017 Super Bowl Commercials Tackle Political Views
Thirty-second commercial spots during Super Bowl 51 (LI) sold for $5 million dollars for an audience that will undoubtedly eclipse 100 million viewers. 1994 was the first year ads cost over $1 million dollars with a little over 83 million viewers. In 1966 the first ads cost $37,500 with 24 million viewers.
Big brands like Audi, GoDaddy, Buick, Avocados From Mexico, Kia, Mr. Clean, 84 Lumber, Budweiser, and Sprint paid top dollar taking a risk to get the internet talking about their brand.
Super bowl ads are no longer about being the funniest or finding the most clever way to sell their products, it is about making a political statement. That is exactly what Coca-Cola, Budweiser, 84 Lumber, Google, Airbnb, and Audi did.